Narrative
The Revolutionary Sound of RasGeneral*
In a world where music is the universal language, DJ King General is the visionary leader who's breaking barriers and shattering glass ceilings. With a legacy that spans over three decades, he's the mastermind behind RasGeneral Sound, a movement that's inspiring a generation to rise up and take control of their destiny.
Born in the vibrant streets of Kingston 13, Jamaica, King General's journey began with a passion that burned brighter than the brightest star. His mother's record store, Disco Land, was the hub of the community, where legends like Dean Fraser, Mighty Diamond, and Gregory Isaacs would gather to share their music and their message. His father's traveling sound system was the soundtrack to his childhood, instilling in him the power of music to unite and uplift.
With a fierce determination that echoes the spirit of Bob Marley, King General built his first sound system with a loan from his mother, and RasGeneral Sound was born. From the streets of Jamaica to the clubs of New York, his music is a call to action, a rallying cry for anyone who's ever felt marginalized, oppressed, or silenced.
Today, RasGeneral Sound is a global movement, inspiring kids from the inner cities to the suburbs, from the ghettos to the mansions. King General's music is the soundtrack to a revolution, a reminder that we all have the power to create change, to challenge the status quo, and to rise up against injustice.Join the movement. Join RasGeneral Sound. Let's rise up and take control of our destiny, together.*Inspiring a Generation*- Over 30 years of experience in the music industry- Performed alongside legends like Afrique Sound System, Road International, and Funk Master Flex- Collaborated with producers and artists from around the world- Built a global movement that's inspiring kids from all walks of life
